Master Short Form Video Creation, Even If You're A Total Beginner

Learn how to set up, shoot and edit like a pro, setting yourself apart from the 99% who are too lazy to learn these skills.

Discover the 4 Hour A Week Strategy, that will have you creating visual masterpieces on shoestring budgets.

Ready to go?


Why Should I Care
About Short Form Video?

Start small, grow big.

Video creation can be super daunting, especially if you’ve never done it before.

But it’s not rocket science.

Where a lot of people go wrong, is that they start off thinking that they’re going to create a YouTube channel and make these 5, 10, 20 minute long videos that are going to blow up and make them millions.

If that’s you, and you’ve never made a video or taken it seriously, then get rid of that idea now.

With the rise of TikTok, YouTube Shorts and Instagram/Facebook Reels, you can grow your audience with short, impactful videos.

And this give an opportunity for beginners to slip into the shallow end…

Instead of diving, head first, into the deep end.

Notice I didn’t say ‘dip your toes’ though…

If you want to just ‘dip your toes’…

You are welcome to continue posting unedited videos, with no structure, direct from your camera roll.

But those willing to take a small leap of faith, I can teach you how to create videos that will inevitably put you ahead of your competition who are unwilling to learn these skills.

The skills you learn will lay a foundation for you to move onto YouTube, but while learning those skills you’ll be producing tangible, worthwhile content…

Without a single project taking weeks to complete!


Is This For Me?

Is Content Made Easy actually going to help you?

What I teach in Content Made Easy isn’t going to be for everyone, so see if you relate as any of these:

You have a personality driven business.

What do I mean by that?

This is where your personality is what sets you apart from your competition. This includes:

  • Coaches
  • Consultants
  • Experts
  • Agency Owners
  • Course Creators
  • Lawyers
  • Realtors
    (The list goes on)

Your knowledge of video creation is minimal. Content Made Easy has been designed specifically for beginners, if you’re looking for an advanced course on Premiere Pro… this isn’t it!

You committed to taking video creation seriously. I can teach you the skills to start creating professional videos, but you have to implement them. As I said above, no toe-dippers here!

You want to grow your personal brand. You see the potential in growing a personal brand, and know that greater growth will come from better quality videos.

You have value to give. Creating content of any kind is pointless if you’re not actually providing value to your audience.

Who this is not for:

  • If you’re not serious about making videos

  • Lifestyle influencers or travel bloggers

  • If you want the ‘easy option’, even if it means neglecting the quality of your content.


Who Are You To Teach This?

Welcome to the world of RAD

Hey, I’m Rob

Professionally known as Robert Alexander Doran, but if we’re gunna be friends you can call me Rob.

I created my first video at the ripe age of 14 years old.

Since then I’ve won a Royal Television Society Award, made countless music videos, brand videos, travelled to Portugal & South Korea as a camera operator, and have edited thousands of short form videos for clients.

I was always comfortable behind the camera.

Getting the shot.

Sitting at my computer editing for hours.

But I knew there was a piece to all this that I was missing…

Having taken many coaching programs and seeing what many of my heroes had done with growing personal brands, I knew I needed to get on camera too.

So I started learning how to be better on camera myself.

I learned how to effectively script & batch shoot.

I learned how to speed up the editing process for each video.

And I say this all to make a single point:

I get it.

Being good on video isn’t natural for most people.

But I’ve been through the process myself, and now I’m here to help you create great videos too.

You might not believe that to be possible right now, but hopefully I can negate that lack of self belief…

I believe in you,

1: Because I believe in myself to give you the tools you need and

2: Because I’ve seen what my students have been able to do.

And you’re next!


What's Included?

I’m giving away the farm!

I have distilled 20 years of experience into an easily digestible course, the average training video runtime is 5 minutes.

You can take this at your own pace,

Some students blitz through the whole thing.

Some go through a video or two each day.

And others do the smart thing and follow along with the trainings, as they are making videos.

Totally up to you. Here’s what you’ll be learning though:

  • Studio Setup: I’m going to walk you through setting up your home/office to look like a professional studio, for less than $200. I give you the exact items to buy, how to set them up and get the most out of them, so you can be confident that your videos are going to look incredible.

  • Idea Generation, Hooks & Scripts: We’ll discuss how to never run out ideas for videos, how to write compelling hooks that make people want to watch your videos, and the scripting framework to give as much value in a short amount of time as possible.

  • Production & Performance: I’m going to show you how to frame your shot to look professional, ways to boost your camera confidence, and I even show some raw footage of me recording line by line, (I felt awkward including this!)

  • Editing: I’m going to show you how to get started with editing for $0. We’ll cover all the basics you need to know to make your videos slick, including over-the-shoulder application of trimming, punch-ins, transitions and subtitling.

Along with the the curriculum, you’ll receive some sweet, sweet bonuses to guarantee your skill advancement:

  • Advanced Video Production: As a supplement to the basics covered above, there is an Advanced section to unlock, giving bonus tips & tricks to streamlining your production.

  • Community Group: Connect with a vibrant community of like-minded individuals who share your passion for content creation. Our community group serves as a supportive space to exchange ideas, seek advice, and find inspiration. Collaborate with fellow members and grow together.


Ready To Take Your Videos
To The Next Level?

Get instant access.

All in all, I think we can both agree that we have no idea what social will be doing 10 years from now.

What I do know is that short form video is a fantastic gateway to learning video production skills.

I also know that true creativity, authenticity, and curiosity cannot be automated, delegated, or replaced.

I’ve done it.

My clients have done it.

Are you next?

I hope to see you inside the course.


Yes, It's FREE

Master short form video,
learning timeless production skills
while building an audience.
  • Turn you home/office into a professional studio, for less than $200.

  • Plan Like A Pro. Never run out of video topics, and learning how to attract and hold attention.
  • Learn to make your videos look great technically, and have increased confidence on camera.

  • Start editing with $0, and and learn to edit crisp, professional videos right out of the gate.

  • BONUS: Advanced Production Module, where you’ll learn tips & tricks to improve your workflow.

  • BONUS: Community Group Lifetime Access: Meet others on the same journey, collaborate and grow together… forever.


I've Got Answers

Ensuring you make the right decision.

Do I Need Any Prior Video Experience?

Nope. As long as you have a smartphone and know how to hit record from within the camera app, you can do this. The people that will see the best results are those that soak up the information given, and implement like crazy.

Do I Need Followers To Make This Work?

No, you don’t need an audience to start this. If you have one already, that’s great because you’ll be able to get more feedback – but it’s not required.

How Long Will It Take To Start Seeing Results?

Just like every aspect of life, you will be training a muscle. You will have to practice, put in the reps, and get better with time. However, I can be confident that you will get an incredible buzz after completing your first video, which you could do today if you got your head down. Certainly within this week, if you want to wait for items to be delivered. It’s all boils down to your commitment & consistency, it’s not about filmmaking like Spielberg. I give you frameworks to do this effectively.

Is This A Self Paced Course, Community, Or Cohort?

This is a self-paced course. You will have lifetime access and free updates, including access to the community.

Have more questions? Send me an email with your question and I’ll get it answered!